Privacy Policy

Updated: May 3, 2024


This Website collects some Personal Data from its Users.

Owner and Data Controller

Anakena Ltd
17 King Edwards Road
Ruislip HA4 7AE 
United Kingdom

Owner contact email:

Types of Data Collected

This website collects various types of Personal Data, such as cookies, usage data, first name, last name, and email address, either by itself or through third parties.

Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection.

Personal Data may be freely provided by the User or, in the case of Usage Data, collected automatically when using this Website.

Unless specified otherwise, all Data requested by this Website is mandatory and failure to provide this Data may make it impossible for this Website to provide its services. In cases where this Website specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service.

Users uncertain about which Personal Data is mandatory are welcome to contact the Owner.

Any use of Cookies – or of other tracking tools – by this Website or by the owners of third-party services used by this Website serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy, if available.

Users are responsible for any third-party Personal Data obtained, published or shared through this Website and confirm that they have the third party’s consent to provide the Data to the Owner.

Mode and Place of Data Processing

Methods of Processing

The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data.

The Data processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time.

Legal Basis of Processing

The Owner may process Personal Data relating to Users if one of the following applies:

  • Users have given their consent for one or more specific purposes;
    (Note: Under some laws, the Owner may be allowed to process Personal Data until the User objects to such processing (“opt-out”) without having to rely on consent or any other of the following legal bases. However, this does not apply whenever the processing of Personal Data is subject to European data protection law.)
  • Provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof;
  • Processing is necessary for compliance with a legal obligation to which the Owner is subject;
  • Processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner;
  • Processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party.

In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.


The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located.

Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place where such transferred Data is processed, Users can check the section containing details about the processing of Personal Data.

Users are also entitled to learn about the legal basis of Data transfers to a country outside the European Union or to any international organization governed by public international law or set up by two or more countries, such as the UN, and about the security measures taken by the Owner to safeguard their Data.

If any such transfer takes place, Users can find out more by checking the relevant sections of this document or inquire with the Owner using the information provided in the contact section.

Retention Time

Personal Data shall be processed and stored for as long as required by the purpose for which they were collected.


  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been entirely performed.
  • Personal Data collected for the Owner’s legitimate interests shall be retained as long as needed to fulfill those purposes. Users may find specific information regarding the owner’s legitimate interests within the relevant sections of this document or by contacting the Owner.

The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to do so for the performance of a legal obligation or upon order of an authority.

Once the retention period expires, Personal Data shall be deleted. Therefore, the right to access, the right to erasure, the right to rectification, and the right to data portability cannot be enforced after the expiration of the retention period.

Purposes of Processing

The Data concerning the User is collected to allow the Owner to provide its Services, as well as for the following purposes: advertising serving infrastructure, analytics, contacting the User, content commenting, content performance and features testing (A/B testing), heat mapping and session recording, hosting and backend infrastructure, infrastructure monitoring, interaction with external social networks and platforms, registration and authentication, SPAM protection and tag management.

Users can find further detailed information about such purposes of processing and about the specific Personal Data used for each purpose in the respective sections of this document.

Detailed Information on the Processing of Personal Data

Personal Data is collected for the following purposes and using the following services:

Advertising Serving Infrastructure

This type of service provides an advertising serving infrastructure that enables this Website to maintain its own network and optimize and target advertisements.

To this end, the services listed below may allow the Owner to track unique User visits and their navigation patterns with the help of Cookies. This tracking may occur across different sites or apps, in order to serve optimized and targeted advertisements.

OpenX Ad Server (OpenX Technologies, Inc.)

OpenX Ad Server is an advertising server provision service provided by OpenX Technologies, Inc.

Personal Data collected: Cookies and Usage Data
Place of processing: US – Privacy Policy


The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google, Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies and Usage Data
Place of processing: US – Privacy PolicyOpt Out

Contacting the Owner (This Website)

Contact Form on this Website

By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, as indicated by the form’s header.

Personal Data collected: email address, first name, and last name
Place of processing: US

Commenting on Content

Content commenting services allow Users to make and publish comments on the content of this Website. If an email address is included in the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.

Content Performance and Features Testing (A/B testing)

The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Website.

Heat Mapping and Session Recording

Heat Mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This data shows the Owner where the points of interest are and makes it possible to monitor and analyze web traffic and keep track of User behavior.

Some of these services may record sessions and make them available for later visual playback.

Hotjar Heat Maps & Recordings (Hotjar Ltd.)

Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.

Hotjar honors generic “Do Not Track” headers, which means the browser can tell its script not to collect any of the User’s data. This is a setting that is available in all major browsers. Personal Data collected: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service
Place of processing: Malta – Privacy PolicyOpt Out

Hosting and Backend Infrastructure

This type of service hosts Data and files that enable this Website to run and be distributed, and provides a ready-made infrastructure to run specific features or parts of this Website. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data is stored.

Amazon Web Services (Amazon)

Amazon Web Services (AWS) is a hosting and backend service provided by, Inc.

Personal Data collected: various types of Data as specified in the privacy policy of the service
Place of processing: Please refer to Amazon’s privacy policy for region-specific information – Privacy Policy

Infrastructure Monitoring

This type of service allows this Website to monitor the use and behavior of its components to improve performance, operation, maintenance, and troubleshooting. Which items of Personal Data are processed depends on the characteristics and mode of implementation of these services, whose function it is to filter the activities of this Website.

New Relic (New Relic, Inc.)

New Relic is a monitoring service provided by New Relic, Inc.

New Relic filters all traffic of this Website – i.e. communication between the Application and the User’s browser or device – while also allowing for the collection of analytical data on this Website.

Personal Data collected: various types of Data as specified in the privacy policy of the service
Place of processing: US – Privacy Policy

Interaction with External Social Networks and Platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of this Website.

The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network.

This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.

Facebook Like Button and Social Widgets (Facebook, Inc.)

The Facebook Like Button and social widgets are services that allow interaction with the Facebook social network provided by Facebook, Inc.

Personal Data collected: Cookies and Usage Data
Place of processing: US – Privacy Policy

Pinterest “Pin it” Button and Social Widgets (Pinterest)

The Pinterest “Pin it” button and social widgets are services that allow interaction with the Pinterest platform provided by Pinterest, Inc.

Personal Data collected: Cookies and Usage Data
Place of processing: US – Privacy Policy

SPAM Protection

This type of service analyzes the traffic of this Website, potentially containing Users’ Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

Google reCAPTCHA (Google Inc.)

Google reCAPTCHA is a SPAM protection service provided by Google Inc. The use of reCAPTCHA is subject to Google’s privacy policy and terms of use.

Personal Data collected: Cookies and Usage Data
Place of processing: US – Privacy PolicyTerms of Use

Tag Management

This type of service helps the Owner manage tags or scripts on this Website in a centralized fashion. The Users’ Data flows through these services, potentially resulting in the retention of this Data.

Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC.

Personal Data collected: Cookies and Usage Data
Place of processing: US – Privacy Policy

The Rights of Users

Users may exercise certain rights regarding the processing of their Data by the Owner.
In particular, Users have the right to do the following:

  • Withdraw their consent at any time 
    Users have the right to withdraw consent where they have previously given their consent to the processing of their Personal Data.
  • Object to processing of their Data
    Users have the right to object to the processing of their Data if the processing is carried out on a legal basis other than consent. Further details are provided in the dedicated section below.
  • Access their Data
    Users have the right to learn if Data is being processed by the Owner, obtain disclosure regarding certain aspects of the processing, and obtain a copy of the Data undergoing processing.
  • Verify and seek rectification.
    Users have the right to verify the accuracy of their Data and ask for it to be updated or corrected.
  • Restrict the processing of their Data
    Users have the right, under certain circumstances, to restrict the processing of their Data. In this case, the Owner will not process their Data for any purpose other than storing it.
  • Have their Personal Data deleted or otherwise removed
    Users have the right, under certain circumstances, to obtain the erasure of their Data from the Owner.
  • Receive their Data and have it transferred to another controller
    Users have the right to receive their Data in a structured, commonly used and machine readable format and, if technically feasible, to have it transmitted to another controller without any hindrance. This provision is applicable provided that the Data is processed by automated means and that the processing is based on the User’s consent, based on a contract which the User is part of, or on pre-contractual obligations thereof.
  • Lodge a complaint
    Users have the right to bring a claim before their competent data protection authority.

Details About the Right to Object to Data Processing

Where Personal Data is processed for a public interest, in the exercise of an official authority vested in the Owner or for the purposes of the legitimate interests pursued by the Owner, Users may object to such processing by providing a ground related to their particular situation to justify the objection.

Users should know, however, that if their Personal Data is processed for direct marketing purposes, they can object to that processing without providing any justification. To learn whether the Owner is processing Personal Data for direct marketing purposes, Users may refer to the relevant information contained in the section entitled “Detailed Information on the Processing of Personal Data.”

How to Exercise These Rights

Any requests to exercise User rights should be sent to the Owner at These requests can be exercised free of charge and will be addressed by the Owner as early as possible and always within one month.

Additional Information About Data Collection and Processing

Cookie Policy

This Website uses Cookies. To learn more, consult this Website’s full cookie policy.

“Do Not Track” Requests

This Website does not support “Do Not Track” requests. To find out about how third-party services used by this Website honor the “Do Not Track” requests, please review the services’ individual privacy policies.

System Logs and Maintenance

For operation and maintenance purposes, this Website and any third-party services may collect files that record interaction with this Website (System logs) and use other Personal Data (such as the IP Address) for this purpose.

Legal Action

The Owner may use the User’s Personal Data for legal purposes in Court or in the stages leading to possible legal action arising from improper use of this Website or the related Services.
In using this Website, the User declares to be aware that the Owner may be required to reveal personal data upon request of public authorities.

Information Not Contained in this Policy

More details concerning the collection or processing of Personal Data may be requested from the Owner at any time. Please see the contact information at the beginning of this document.

Changes to this Privacy Policy

The Owner reserves the right to change this privacy policy at any time by giving notice to its Users on this page and possibly within this Website and/or – as far as technically and legally feasible – sending a notice to Users via any contact information available to the Owner. It is strongly recommended to check this page often, referring to the date of the last modification listed at the top.

Should the changes affect processing activities performed on the basis of the User’s consent, the Owner shall collect new consent from the User, where required.

Definitions and Legal References

Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data
Information collected automatically through this Website (or third-party services employed in this Website), can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the information on the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject
The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.

This Website (or this Application)
The means by which the Personal Data of the User is collected and processed.

The service provided by this Website is described in the relative terms (if available) and on this site/application.

European Union (or EU)
Unless otherwise specified, all references to the European Union in this document include all current member states of the European Union and the European Economic Area.

Small piece of data stored in the User’s device.

This privacy statement has been prepared based on provisions of multiple pieces of legislation, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).