Cookie Policy

Updated: May 3, 2024

Cookies are portions of code installed in the browser that help the Owner provide a Service according to the purposes described.

Some of the purposes for which Cookies are installed may also require the User’s consent. Where the installation of Cookies is based on consent, such consent can be freely withdrawn at any time by following the instructions provided in this document.

Owner and Data Controller

Anakena Ltd
17 King Edwards Road
Ruislip HA4 7AE
United Kingdom

Owner contact email:

Since the installation of third-party Cookies and other tracking systems through the services used within this Website cannot be technically controlled by the Owner, any specific references to Cookies and tracking systems installed by third parties are to be considered indicative. In order to obtain complete information, the User is kindly requested to consult the privacy policy for the respective third-party services listed in this document.

Given the objective complexity surrounding the identification of technologies based on Cookies, Users are encouraged to contact the Owner should they wish to receive any further information on this website’s use of Cookies.

Technical Cookies

  • Activity strictly necessary for the functioning of the Service
    This Website uses Cookies to save the User’s session and to carry out other activities that are strictly necessary for the operation of this Website, for example in relation to the distribution of traffic.
  • Activity regarding the saving of preferences, optimization, and statistics
    This Website uses Cookies to save browsing preferences and to optimize the User’s browsing experience. Among these Cookies are, for example, those used for the setting of language and currency preferences or for the management of first-party statistics employed directly by the Owner of the site.

Third-Party and Other Types of Cookies

Some of the services listed below collect statistics in an anonymized and aggregated form and may not require the consent of the User or may be managed directly by the Owner – depending on how they are described – without the help of third parties.

If any third-party-operated services are listed among the tools below, they may be used to track Users’ browsing habits in addition to the information specified herein and without the Owner’s knowledge. Please refer to the privacy policies of the listed services for detailed information.

Advertising Serving Infrastructure

This type of service provides an advertising serving infrastructure that enables this Website to maintain its own network and optimize and target advertisements.

To this end, the services listed below may allow the Owner to track unique User visits and their navigation patterns, also with the help of Cookies. This tracking may occur across different sites or apps, in order to serve optimized and targeted advertisements.

OpenX Ad Server (OpenX Technologies, Inc.)

OpenX Ad Server is an advertising server provision service provided by OpenX Technologies, Inc.

Personal Data collected: Cookies and Usage Data
Place of processing: US – Privacy Policy


The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google, Inc. (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities, and to share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies and Usage Data
Place of processing: US – Privacy Policy – Opt Out

Commenting on Content

Content commenting services allow Users to make and publish comments on the content of this Website. If an email address is included in the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their comments.

Content Performance and Features Testing (A/B testing)

The services contained in this section allow the Owner to track and analyze the User response concerning web traffic or behavior regarding changes to the structure, text or any other component of this Website.

Heat Mapping services are used to display the areas of a page where Users most frequently move the mouse or click. This data shows the Owner where the points of interest are and makes it possible to monitor and analyze web traffic and keep track of User behavior.

Some of these services may record sessions and make them available for later visual playback.

Hotjar Heat Maps & Recordings (Hotjar Ltd.)

Hotjar is a session recording and heat mapping service provided by Hotjar Ltd.

Hotjar honors generic “Do Not Track” headers, which means the browser can tell its script not to collect any of the User’s data. This setting is available in all major browsers.

Personal Data collected: Cookies, Usage Data, and various types of Data as specified in the privacy policy of the service
Place of processing: Malta – Privacy Policy – Opt Out

Interaction with External Social Networks and Platforms

This type of service allows interaction with social networks or other external platforms directly from the pages of this Website.

The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network.

This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.

Facebook Like Button and Social Widgets (Facebook, Inc.)

The Facebook Like Button and social widgets are services provided by Facebook, Inc., that allow interaction with the Facebook social network.

Personal Data collected: Cookies and Usage Data
Place of processing: US – Privacy Policy

Pinterest “Pin it” Button and Social Widgets (Pinterest)

The Pinterest “Pin it” button and social widgets are services that allow interaction with the Pinterest platform provided by Pinterest, Inc.

Personal Data collected: Cookies and Usage Data
Place of processing: US – Privacy Policy

SPAM Protection

This type of service analyzes the traffic of this Website, potentially containing Users’ Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.

Google reCAPTCHA (Google Inc.)

Google reCAPTCHA is a SPAM protection service provided by Google Inc. The use of reCAPTCHA is subject to the Google privacy policy and terms of use.

Personal Data collected: Cookies and Usage Data
Place of processing: US – Privacy Policy – Terms of Use

Tag Management

This type of service helps the Owner manage tags or scripts on this Website in a centralized fashion. The Users’ Data flows through these services, potentially resulting in the retention of this Data.

Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC.

Personal Data collected: Cookies and Usage Data
Place of processing: US – Privacy Policy

How to Provide or Withdraw Consent for Cookies

In addition to what is specified in this document, the User can manage preferences for Cookies directly from within their own browser and prevent – for example – third parties from installing Cookies.

It is also possible to delete Cookies installed in the past, including those that may have saved the initial consent for this website to install Cookies, through browser preferences.

Here is information about how to manage Cookies in the most commonly used browsers:

With regard to Cookies installed by third parties, Users can manage their preferences and withdraw of their consent by:

  • Clicking the related opt-out link (if provided)
  • Using the means provided in the third party’s privacy policy, or
  • Contacting the third party.

Users are also encouraged to read and follow cookie management instructions provided by the EDAA (EU), Network Advertising Initiative (US), Digital Advertising Alliance (US), DAAC (Canada), DDAI (Japan), and similar services. Such initiatives allow Users to select their tracking preferences for most advertising tools. 

Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.

Usage Data
Information collected automatically through this Website (or third-party services employed in this Website), can include: the IP addresses or domain names of the computers utilized by the Users who use this Website, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.

The individual using this Website who, unless otherwise specified, coincides with the Data Subject.

Data Subject
The natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)
The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.

Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Website. The Data Controller, unless otherwise specified, is the Owner of this Website.

This Website (or this Application)
The means by which the Personal Data of the User is collected and processed.

The service provided by this Website is described in the relative terms (if available) and on this site/application.

European Union (or EU)
Unless otherwise specified, all references to the European Union in this document include all current member states of the European Union and the European Economic Area.

Small piece of data stored in the User’s device.

This privacy statement has been prepared based on provisions of multiple pieces of legislation, including Art. 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).